What Is the Best Way to Distribute Content?
Content marketing is undoubtedly one of the best strategies for boosting brand awareness, creating loyal customers, and generating high ROI, whether you’re promoting an eCommerce website or an online slot machine game like dragon born. Creating high-quality content that caters to the needs of your audience is vital, but it’s only one piece of the puzzle. You need to get your content in front of your audience using a content distribution strategy.
The more time you spend building a content promotion strategy, the greater the audience you’ll reach and the more likely you’re to achieve from your marketing efforts. This includes increased traffic, higher engagement, and improved lead generation. Hence, content distribution should be one of the most critical parts of your content strategy.
In this article, we’ll look at some of the best ways to distribute your content to achieve greater success with your marketing efforts.
Influencer marketing is one of the most effective ways to distribute your content to your target audience. This content distribution strategy involves identifying and employing influential people in your industry to share your posts with their followers. One thing that makes influencer marketing effective is it taps into powerful strategies like social proof and word-of-mouth marketing.
Influencers may feel more believable and trustworthy to buyers than when you market for yourself, considering they have spent years winning their audience’s trust. Also, when influencers share your posts, they can help maximize your content reach, boost brand awareness, increase your credibility, get high-quality leads, and increase conversions.
Tap into Social Media
With over three billion active social media users globally, social media is one of the most powerful ways to distribute content. You can use social media to promote your posts either through paid advertising or organically. Paid advertising allows you to boost your content reach and achieve quick and targeted traffic while promoting organically lets you only share your content within the circles or communities you follow.
Social media users that view your content can share it with their communities to reach even a greater audience, leading to increased traffic, better leads, and more sales. Consider using a social media management tool to eliminate the hassle of posting to each social platform individually. A social media marketing tool offers a simple way to distribute your posts on your social media channels like Facebook, LinkedIn, Twitter, and Google+. You can schedule your posts to publish at ideal times and even re-share older content.
Convert Into Different Content Types
If your original content is in text format, consider converting it into other content types like infographics, videos, PDFs, and photos. This way, you can repurpose and reuse your content on different websites and online platforms such as Slideshare, YouTube, Scribd, and Vimeo. This gives your posts more exposure, allowing you to reach a broad audience and possibly even go viral.
Blog posts are simple to share and easy to repurpose and localize. Most buyers also read a business’ blog before making a final purchase decision. So, it’s crucial to have a blog page on your website. Sharing your videos on YouTube can also provide an endless pool of potential leads, considering it’s the second most popular search engine after Google.
Promote on Online Communities
Apart from social media sites, there are numerous online communities garnering millions in organic traffic each month. This makes online communities some of the most lucrative sites for content promotion. Promoting your posts on online communities like Reddit, Quora, Triberr, Blog Engage, Growthhackers, and Inbound.org can be an excellent way to get recognized and drive traffic to your website.
Make sure you create high-quality posts so you can stand out from other content marketers on these online communities. Also, you may need to work your posts into thoughtful threads while using a site like Quora. This can be in the form of a link to your posts when answering other people’s questions. Medium is another popular community that you can use to promote your posts in addition to your website blog.
Syndicate on Partner Sites
Content syndication allows you to have your posts re-published by a high-domain authority website. Popular syndication sites include Outbrain, Business2Community, and Zemanta. Syndicating your content is one of the best content marketing practices that guarantee you free exposure and publicity and backlinks to your website. This, in turn, boosts your organic traffic.
Ensure correct indexing on your site and on the partner’s site to ensure the uniqueness of your syndicated content and make it SEO-friendly. This helps you boost your post-exposure and drive organic traffic to your site. Research relevant syndication partners to make sure your posts are published on popular, high-ranking websites, letting you reach a greater audience.
Encourage Your Subscribers
Your email list can also help push your business content further. Use it to your advantage, distribute your posts to your target audience, and ask them to share with their networks. This can be done in the form of a simple email forward or through tools like ClicktoTweet, which lets your subscribers quickly tweet your content from their email inbox. You can also add a simple email signature to promote and share your latest posts with your subscribers. This can help your content reach a broader and right audience faster.
Optimize for SEO
SEO practices can also come in handy when it comes to pushing your content forward in terms of local search and organic listings. While search engine algorithms are ever-evolving, there are still proven SEO techniques that you can use to boost your search ranking.
For each piece of content, be sure to incorporate at least one or two long-tail keywords actively used by your audience in search engines. Always include the primary keyword in your title, meta description, and throughout your posts. In addition, break up your paragraphs into simple, digestible pieces to make it easy for your mobile visitors.
While delivering quality content is crucial in content marketing, it requires being seen and shared by your target audience to benefit you. With these tips, we hope you can now create a solid distribution strategy that will get your posts in front of your audience. This will give your content more exposure and, in turn, lead to increased web traffic, better engagement, and more quality leads. Focus on creating compelling pieces of content before you distribute and share them with your target audience. You also need a systematic way to measure your content’s performance, so you can continually improve it for the best results.
What other practical ways or tools do you use to distribute content and get it in front of the right audience? Let us know in the comment section.
Arthur is a digital marketing specialist and business blogger. He develops interesting startups through various social media and shares his experience with clients to better promote their business. In his spare time, Arthur studies Japanese and writes articles on digital transformation trends.
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