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Running an online store? Here are 5, what you must know tips
Running an online store? Investing in online business demands your attention, patience, and commitment throughout the year. Gone are the days when selling on the internet was seen as a thing of tomorrow. Now, opening and running an online store is almost as easy as a cakewalk.
Do you already have an online store? Do you want to know what it is worth investing in? Well, if that is what you have been wondering off-late, we have got you covered. Here, we will walk you through some of the battle-tested tips and tricks on running an online store. Not just that, there is a brownie point awaiting you in the end. So, stay tuned and read on till the end of this blog to grab all the ins and outs of this topic. So, without any further ado, let’s begin.
1: SSL Certificate for Data Security
You want your customers to feel secure on your site. You want them to carry out a transaction without having to worry about their credit card credentials falling into the wrong hands. You want your customers to trust you. An SSL cert like Comodo SSL Certificates, RapidSSL Certificates, GeoTrust SSL Certificates, Thawte SSL, DigiCert SSL Etc. can help you on that accord. It helps encrypt the customer’s information and sends it to the target website without getting intercepted.
Once you install this certificate, sending and receiving data becomes much safer and impossible for hackers to break into. If you are looking for the cheapest SSL certificates, you will find plenty of options online that fit your budget and provide the same encryption level as the more expensive ones. Further, the algorithm of Google has been designed in such a manner that it distinguishes safe websites and alerts from the sites that do and do not have an SSL certificate. Therefore, choose wisely.
2: First Off, Hone your Appearance and Impressions
Every successful online business has two things in common: their pretty appearance and the other, their brand name, impressions they carry, and online fame. Now, you want your online store to be adored by people, don’t you? As goes the adage, ‘The first impression is the last Impression’, holds for online businesses too. The users who land on your page for the first time want to feel happy about your appearance. This is a driving factor that decides whether they are going to stay on it and eventually purchase.
Therefore, make sure that your landing pages pass on the right information and are attractive and intuitive. Aside from this, arrange and place all the items under their specific columns according to the way customers navigate your store. This will make sure that your customers find what they are looking for as quickly as possible without reaching out to customer care services.
3: How well are you Positioned on Google?
As per a report by Think With Google, statistics claim that about 91% of the customers decide to buy based on what Google shows them first. Yes, you heard that right! Hence, it is always worth investing in an online store positioning right from the very beginning itself. Also, if you wish to acquire and retain potential clients in the long run, this is one key that will eventually work in your favor. So, how do you position your online store?
Make sure that the customer who enters a given search keyword in Google finds your site in the first place. And how do you make this happen? This will require your efforts and effects. SEO is a key element that you must investigate.
4: Consider putting up a Mobile-Friendly online store
Did you know that as much as 60% of your everyday traffic comes from mobile devices alone? Hence, always see that your store’s website is responsive to the mobile screens or is mobile friendly. If you do not have a site that is not ready to be adapted on a mobile screen yet, you will lose out on website traffic. Not only that, but it will also become cumbersome for you to browse different products and show that your company is not up to date with the latest trends.
Also, we know that most of the customers today belong to Gen X or from the millennial clan. They will prefer shopping from a mobile device rather than logging in from their laptops. That is why go mobile.
5: Social Media Presence and Advertising are crucial for eCommerce store success
Here comes the brownie point that we were talking about in the first place. Social media has become an integral part of society, with the rise in smartphones; it’s hard to find someone without a social network account nowadays. This means that if you run your own business, having some form of an official page on various platforms such as Facebook, Instagram, Pinterest and Twitter can boost brand recognition tremendously. Currently, 4.48 billion people use social media worldwide, up more than double the 2.07 billion in 2015, let that sink in.
To gain awareness and to maximize your reach for an eCommerce store and improve sales, it is important that your online business advertises on different types of social media platforms including Instagram or Facebook. As these ads will not only promote a product but also drive traffic towards one’s website this can be considered as an invaluable marketing strategy at no cost which ensures long-term success with low-risk factors involved
Running an Online Store
Running an online store comes with its own sets of pros and cons. You want your customers to love you, you want them to pick your brand over others, and at the same time, you want to go easy on your budget. All these bits are understandable. Follow up and practice on each of these five bits that we just discussed. They will help you immensely fulfill your customer’s satisfaction and make sure that they stay with you till the end of their journey.
Here, another important factor to consider is to keep the churn rates as low as possible. On one go, you want to acquire new prospects, but at the same time, you want the old ones to stay with you and not churn away instantly. This is possibly the worst that can ever happen to you. Consider the effects of social media too. With the installation of Facebook Pixel, you can now rate the efficacy of your campaign to the penny and see the marketing of your online store on the social media handle’s flexibly in terms of time and budget.
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