How to Support Charity as a Business Owner
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Many often assume that large corporations can only give back to communities. After all, they easily have more profits to donate to notable charities. However, this doesn’t mean you can’t make the same efforts.
As a business owner, you can make the same significant impact on organizations that need your help. Here’s why it’s vital and how you can support more charities.
Why Supporting Charity Is Important for Business Owners
Local businesses play an essential role in shaping their economy and the quality of life within their community. Even giving away a small portion of your business’s profits can significantly impact people in need.
While charitable giving is also a great way to showcase your company’s core values, it can benefit your business tremendously.
For example, people highly value brands with philanthropic aspects. It’s a crucial factor in their purchasing decisions. Consumers care more about a business’ charitable efforts when purchasing than ever before. Therefore, prioritizing giving can generate a positive reputation for your business.
Another way charitable giving supports your business is through tax deductions. While not all donations are deductible, many are and can save your company money in the long run. Just ensure you keep records of your contributions when it comes time to file with the government.
Ways To Give Back to Charity
Donate to Organizations That Fit Your Company’s Values
Make the most of your donations by choosing the proper organization. Remember — your business ties into your community, so donating to a local group makes sense.
If you can find a charitable organization that aligns with your company’s values, it’s even better. This means you can make a contribution that depicts meaning to your business.
However, it takes significant time and effort to choose the right charity. Ensure you strategically find multiple organizations fitting your company’s core values.
Volunteer Instead of Donate
Consider donating your time instead of giving away monetary contributions. Sometimes it can be challenging to contribute when resources limit business owners. Donating time can significantly impact your community if you’re looking for other ways to get involved.
While there’s no denying that donations are effective, volunteering is what truly makes a difference in the end.
Organizations require people to coordinate donations with people in need, so they ask for volunteers in many ways.
When given a chance to help out your community, consider supporting your team by providing time off to volunteer at:
- Schools or childcare centers
- Retirement communities
When you’re committed to volunteering your time, sometimes it’s the best donation you can give.
Offer Your Company’s Services
Various charities and nonprofit organizations require people with specialized skills. Unfortunately, they don’t always have the resources to afford a dedicated staff.
Suppose you have a construction team with some extra time before their next project. Your company can make an impact by offering pro bono services.
Another way of donating your time is offering your expertise to your chosen cause. If you find donating your services isn’t an option at that time, you could provide help on the board. Partner with your chosen organization and help them plan a fundraising event or market the cause.
Sponsor a Kids’ Sports Team
Youth organizations are always searching for businesses to sponsor their sports teams. While it’s substantial to offer financial support, you also have the opportunity to become actively involved.
For instance, becoming a coach or mentor can make you feel like a part of the team. When you provide coaching and management skills on the field, you can make a difference in young people’s lives.
In addition, you could consider donating funds to upkeep the field and uniforms. A company can display its brand name on the field signs and uniforms when it sponsors a team. You provide exposure for your company while supporting a team to help kids achieve their goals.
Donate Extra Materials
An excellent way for business owners to give back is by donating any extra items or materials they no longer need. Charitable organizations are always looking for ways to continue their efforts for the good of people’s hearts.
For example, Habitat for Humanity has Habitat ReSale stores where you can drop off construction supplies. They often accept things like lumber, fencing, brick, and other materials necessary for construction.
Giving away what your business hasn’t used is a great way to support local charities. This way, you’ll reduce waste and ensure someone else has items they may have had difficulty accessing before.
How to Support Charity as a Business Owner
Donating to a charitable organization can significantly impact your business and the surrounding community.
Ensure the organization you’re contributing to is something you and your team are passionate about during your search. Doing this opens plenty of opportunities for fundraising, volunteering, and team building for support.
Read this next: How to Find Clients for Your Business
Evelyn Long is a writer and editor focused on home building and construction. She is the co-founder of Renovated, a web magazine for the home industry.
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