How To Save Money On Your Google Ads
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Driving traffic, producing leads, and ultimately acquiring clients and sales with your campaigns are the goals of any Google ad campaign. Google ads work great for any industry because there are millions of searches every second and billions of users. When your business appears for specific, high-intent searches your customers are performing, you can expect a return on investment.
You have control over marketing budgets, messaging, positioning, and targeting with Google Ads. It can be a great way to connect with your target audience and reach potential customers as they are coming down your sales funnel.
However, everyone is using Google to advertise, and because Google’s platform runs on an auction platform, more business advertising means your ads can get expensive.
The good news is that there are a number of ways you can optimize your Google ads to save money and get the most out of your advertising budget. In this article, we are going to cover a few ways you can save money on Google ads.
Organize Your Google Ads Account
A good place to start when trying to maximize your budget is with your advertisement account’s structure. Despite how straightforward it may seem, many organizations have a system that is entirely random or non-existent.
You’ll find it simpler to manage your advertisements, put similar ads together, establish ad groups based on keywords, and determine which ads are the most effective with a more organized ad account.
You don’t have to establish a group for each ad or place all of your advertisements in one group; you can modify groups and campaigns simultaneously to save time. You most likely have some connected keywords, and if you arrange similar ads into groups, you can identify the best bid strategy for each of them.
Alternatively, if all of your ads are in one group, you won’t be able to divide the revenue and bid strategy for various keywords based on their performance.
When you create your ad groups, the easiest way to organize them is to identify your keywords, and related ads, and then create a group or campaign for different targets.
Optimize Your Keywords
There are many ways to optimize your keyword strategy to create better ads. You should identify negative keywords you don’t want to rank for, bid on higher intent keywords, and only target the best-performing keywords for your ads.
Use Negative Keywords
Sometimes your ads can be triggered by terms that contain your keyword but aren’t relevant to what you are advertising. Adding negative keywords can reduce the issue of appearing in irrelevant searches. They tell Google Ads to not show your advertisements when people perform a search containing certain words.
To do this, you can brainstorm ideas, conduct research, and look into past queries that triggered your ads. For example, if you are a home window company, you can identify “car windows” as a negative keyword to make sure you are only appearing in relevant searches for home windows.
Bid on High-Intent Keywords
Your click-through rate and conversion rate will increase if you align your messaging with the phrases and search terms that your target audience uses. It will help you create ads that match user intent and get them to click through your ads.
Target the best Performing Keywords
A great way to spend less on your Google ads is to only target the best-performing keywords. If you are running ads with keywords that cost a lot and don’t perform well, you will be spending more money on your ads. Be sure to analyze the keywords you are targeting and eliminate any that aren’t performing well.
Optimizing your keyword strategy is one of the best ways to stretch your budget and appear for high-intent queries that will increase traffic, lead generation opportunities, and produce a better return on investment.
Creating Effective Headlines
One of the most essential elements of a Google ad is the headline. About 80% of users only read the headlines when deciding if they should click on your ads. This means that headlines can capture 80% of your audience.
Incorporating your keywords, matching search intent, and using strong emotional language can help you create headlines that will convert users. To help you create powerful headlines, you can use a Google Headline Optimizer. That will instantly generate headlines that incorporate keywords, focus on benefits, and avoid generic language.
When you create powerful headlines that drive clicks, you will optimize your budget and save money by having a higher chance of converting more users.
Create a Great Ad Copy
Similar to a sales pitch, the ad copy is your initial point of contact with the target market. They need to resonate and speak to the user, making them want to click on the ad, learn more, and complete a purchase.
If the ad is boring, unengaging, or uninteresting, the user will likely skip over it or move to a competitor that has a great ad copy. The copy should be a brief introduction of the product or service, including its benefits and quality, to differentiate your business from the competition.
Good copy raises your quality score and CTR, which has an impact on your ad ranking, frequency, and budget.
Optimize Quality Score
A good quality score is important in Google ads. The position of your ad depends on your bid and quality score. A good quality score lowers the necessary bid to get a better ad rank. Your quality score can even be high enough to attain a higher ad placement with a lower bid than the competition.
You can raise the quality score in a number of different ways, such as:
- Compelling ad copy
- Incorporating keywords into your ad groups
- Building landing pages that can be easily navigated
- Ad copy is relevant to search terms and keywords.
- Only use keywords with a quality score of over 6 or higher.
A good quality score is essential to lowering your bid and optimizing your budget. You should make every effort to achieve the highest possible quality score.
Target the Right Users
One of the best features of Google Ads is the targeting options they provide. They allow you to identify your target audience, select locations you want to run ads in, and utilize demographic information to reach the right users. You want to spend your budget only on audiences with the best chance to convert. That is why targeting is essential to a great Google ad campaign.
Location targeting can be used to run your ads in countries, states, or regions that your target audience is in. It doesn’t make sense to advertise to people that cannot use your products or services. It’s a great way to waste money on users that will never convert. Identify the locations that are most effective for your organization and exclude the ones that will be a waste of money. This will surely help you save money on your campaigns.
Test Your Google Ads
Optimizing and iterating are key components of the ad-creation process; you need to understand the language, designs, keywords, and placements that generate the most engagement from users.
What ads are users more likely to click on? What headlines are the most engaging? Do images help improve conversions? What are users searching for? Use the findings from your ad test to create the most effective campaigns possible.
The best way to optimize headlines, copy, keyword strategy, and ad design is to run a rapid user test. This testing method allows you to get feedback from your target audience in a few hours time, cost-effectively, and only run ads that you know the user will interact with.
Creating two different ads for your product or service and comparing them with feedback from your users will show you which one will perform the best once it goes live. Reducing the risk of running ads that just waste your money.
There are countless factors that contribute to the success or failure of your ads, whether for social media marketing or other types of marketing, and there is no single clear way to ensure a high number of conversions. However, if you follow these tips for saving money on Google ads and test them, you can ensure that your budget is optimized and that you are only running ads that are likely to convert users.
You will have a good starting point for creating and improving your campaigns, and with testing, you will have the chance to optimize the ads that are performing poorly before spending any money on your campaign.
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