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3 Tips on Growing Your Business
Growing your business comes with tons of rewards, but managing a small business takes a ton of effort, investment, and willingness to adapt. Once you’ve got your company up and running, there are so many things you should be doing to keep it afloat that it can be difficult to know what to focus on. But starting with some of the basics like employees and your network can make a big difference in incremental growth.
Make an investment in employees
Investing in your employees goes a long way at the beginning. While it’s tempting to allocate your resources elsewhere, showing your employees early on that you value them as team members will help them begin to take real pride and ownership in your company.
Having employees who are meaningfully committed to your business will make a huge difference as you are starting out—they’ll be more willing to give it their all to see it through.
Happy employees = Happier customers
Engaged employees help you establish a much better relationship with your customers. Since your employees are the ones who are actually in contact with your customers for the most part, how they think and feel is actually a better representation of your company than all your marketing and advertising material ever could be.
Find your Audience
one ultra-important step in growing your business will be to find your audience, Identifying your target audience is critical in any attempt to manage your social media presence. Once you are aware of your audience’s wants and needs, you will be better equipped to understand your own presence on social media. You’ll know which platforms work best for your brand and how to speak to your audience on each specific platform.
Manage Your Reputation
Business Reputation Management is a process of constantly monitoring and managing your company’s online presence so that your business is looked at in an accurate and positive light, this will allow you to gain new customers and stand out against competitors. So it will be essential that you start building your brand and reputation. Research shows that 85% of consumers research a company online before they decide whether to make a purchase.
When your potential customers research your company, this will include any social media presence you have. This should go without saying, but make sure that you work hard to fully satisfy your customers and assure them you will do a good job. Then, try to get customer reviews. You can use customer reviews to grow your business reputation.
2. Respond to customers promptly.
3. Ask for Google my Business Reviews
4. Ask for Yelp Reviews
5. Better Business Bureau ( BBB )
Build Your Network
Another important thing to think about as you’re beginning your small business is building your network. This can mean a lot of things from reaching out to other fellow small businesses to finding the other companies in your area that you can partner up with.
For example, if you have just started a car dealership, it would be good for you to find a good mechanic that you could work with. Once you find someone you can really rely on, work out a deal for slightly cheaper prices in exchange for bringing them all your business.
Growing Your Business
While it’s essential that you try to implement these ideas in your business strategy, make sure that you take the time to really zoom out and think about the bigger picture. Think about where your business is right now and where you want it to be in the next couple of years. With that vision in mind, you’ll be able to figure out the best plan for growing your business towards your end goal.
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