12 Incredible Resources for Your Ecommerce Business
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All business owners need a little help sometimes, especially eCommerce business owners. When it comes to running a business, it’s impossible to know how to do everything, which is why making smart hiring decisions is an essential part of your job. However, there are still things you can’t know and too much information and too many tools to utilize all at once. This article will provide you with incredible tools and resources to help your eCommerce business thrive.
Running an online store requires you to use many digital tools, including website platforms and digital marketing tools that can help you elevate your brand and reach your target audience. Here are just a few critical eCommerce tools you should be using.
1. Google Analytics
Google Analytics is a free tool for any website owner that will give you insight into your visitors, including their demographics and how they’re using your site. Using Google Analytics with your online store can help you learn about your website users to find customers easily through your marketing efforts.
With Google Analytics, you can also create goals to track your website conversions. Once you gain the skills you need to use Google Analytics, you can learn how to use Google Tag Manager to create events that don’t come standard with Google Analytics. This can help you measure just about everything you’d want to measure on your website.
Moz is a tool designed to help you increase your organic website traffic through search engine optimization (SEO) efforts. With Moz’s user-friendly interface, you can research keywords and find ways to optimize existing and new content to help your web pages rank higher in search engines like Google. Moz also provides a helpful blog to help you learn how to use it while providing you with quality SEO tips to help small businesses make the most out of SEO if they can’t afford to hire an agency.
3. Email Marketing Software
With email marketing software, you can start sending your customers and subscribers emails that can help you sell more products online. When your customers sign up for email marketing, they’ll expect exclusive deals they can’t get anywhere else. Additionally, emails help you stay in touch with your customers so you can stay in their minds even when they’re not ready to make a purchase. Email marketing is crucial for online businesses because it can integrate with your website to send customers cart abandonment emails that will remind them they’ve abandoned their carts with the goal of bringing back more customers without spending money trying to find new customers.
4. SSL Providers
SSL providers help your online visitors trust you via an SSL certificate. An SSL certificate is a code on your server that makes your website more secure for online communications and payments. When a browser connects to your secure website, the connection becomes encrypted to ensure a safer experience with your brand.
5. Chat Tools
Just because your customers are shopping online doesn’t mean they don’t want a quality experience. Offering customers exceptional service is one of the best ways to grow your business. While you can’t meet with your customers in person when you’re running an online shop, there are ways to stay in constant communication with them through the use of online chat software. With chat software, customers can contact you through your website to get their questions answered. This software helps customers quickly connect with customer service for a better experience than hopping in person.
6. Social Media Management Software
Social media marketing is a cost-effective way to get your brand in front of thousands of people at once. However, marketing on multiple social media platforms can be difficult if you’re not using the right software. With social media marketing software, you can manage all of your profiles in one place, allowing you to schedule posts all at one time. Additionally, you can optimize posts based on the platform and measure each post’s effectiveness.
7. CRM Tools
Customer Relationship Management (CRM) tools can help improve customer service and track interaction with customers, which can be incredibly helpful for B2-B companies. With CRM tools, you can track relationships to ensure your customers are getting the right orders while helping you identify sales opportunities and record customer service issues.
As a small business owner, you can’t possibly know everything right off the bat; instead, you’ll need to learn as you build your business. eCommerce is a fast-paced industry that requires you to stay on top of current trends to beat out your competitors. Here are a few learning resources to help you stay on top of everything going on in your industry so you can make the best business decisions.
A Better Lemonade Stand’s newsletter provides eCommerce business owners with guides on launching a business and growing it from the ground up. With this newsletter, you can expect new tips and tricks in your inbox without having to go searching for them online. While you might not read every article in its entirety, you should still scan the newsletter to make sure you’re not missing any important information.
The Common Thread Collective blog covers insights for D2cC businesses, including in-depth topics for small business owners trying to compete with big retailers. The blog also offers insight into the different types of sales channels, ad strategies, and the D2C industry in general.
10. BigCommerce Blog
BigCommerce is an eCommerce platform that can help eCommerce businesses thrive. The BigCommerce blog contains many educational articles, actionable insights, and helpful tips for growing eCommerce businesses.
You may already know the name Shopify because many eCommerce merchants use Shopify to power their websites. However, the Shopify blog is also a great resource for eCommerce business owners of all kinds. The blog offers insights, including guides for how to raise money and tips to help you decide which products to sell.
Practical Ecommerce is an online publication that offers material for eCommerce business owners about just about anything the industry has to offer. In addition, this online resource has articles and videos to help you learn the best ways to market to your customers and help your eCommerce grow from the ground up.
Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. Matt is passionate about marketing and business strategy and enjoys San Diego life, traveling, and music.
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